Smart Is The New Rich is the indispensable retirement guide to winning financially in the "New Normal." All-time low interest rates mixed with all-time high stock markets have put retired investors and those near retirement into the cross hairs of history. Experts agree: The markets can rise, but something has to give at some point. Where will you be when the music stops? In retirement, there are no "do overs." Smart Is The New Rich reveals your risks, considers the alternatives, and helps zero in on practical solutions.
Published by: IQ Wealth Press
Date published: 03/29/2013
Edition: 1st
ISBN: 098905389X
Available in Paperback
IQ Wealth Management
Financial Advisor
Steve Jurich, Retirement Coach, Wealth Manager, and Founder of IQ Wealth Management, speaks more like a favorite professor than an insurance agent, or even a retirement adviser. Unlike the breed of annuity agents who use pressure tactics and tired lures like “free steak dinners” to gain captive audiences, Jurich’s priority is creating more informed consumers. He takes time to make sure his clients understand the range of options available to retirees so they become better educated investors on the whole. That investment of time is a significant one for Jurich (pronounced “Jur-itch”), but he believes the results his clients see in their portfolios speak for themselves. It’s been said that “knowledge is power,” and when that knowledge is applied wisely, Jurich believes it can lead to a desirable destination: lasting wealth. Besides his role as a Wealth Manager (, Jurich is a leading expert on Hybrid Index Annuities and Index Universal Life Insurance ( . He is the Editor-in-Chief of, and host of the popular radio show, Journey to Wealth, on Money Radio. His company, LYON Pension Group, specializes in defined benefits and profit sharing plans for business.
7702 E Doubletree Ranch Road, Suite 300
Scottsdale, AZ
United States
[email protected]
480-902-3333 is a privately owned website published by IQ Wealth Management, an accredited member of the Better Business Burueau with an A + rating. Owner and founder Steve Jurich is a Certified Income Specialist™ who has been counseling retirees since 1994.
7702 E Doubletree Ranch Road, Suite 300
United States
MyAnnuityGuy Logo

IMMEDIATE HELP: (480) 902-3333

A Leading Authority With A Commitment To Ethics.

Steve Jurich is a privately owned website published by IQ Wealth Management, an accredited member of the Better Business Burueau with an A + rating. Owner and founder Steve Jurich is a Certified Income Specialist™ who has been counseling retirees since 1994. Mr. Jurich is a popular radio host and author of the retirement book, Smart is the New Rich. He is also a contributing writer to Steve Forbes’ new book, Successonomics, an Amazon best seller. He is considered a leading authority on all forms of annuities, including immediate annuities and fixed index annuities (often referred to as “hybrid” or “new generation”).

The company specializes in helping financially successful people who:

  • Are retired or nearing retirement
  • Live in/around Mesa, Scottsdale, Chandler, Gilbert, Glendale, and Scottsdale, Arizona
  • Have $250,000-$3M in investable assets, including 401K, 403B, 457, or IRA
  • Want to reduce risk and fees in their investments, while locking in a permanent income they can’t outlive
  • Want to grow their money, with less overall risk
  • Prefer working with a low-key, practiced advisor who is an expert in IRA rollovers

In founding, Steve’s mission was – and still is – to help retirees achieve their financial and lifestyle goals with less complication and risk. The company’s many satisfied clients include retired engineers, teachers, managers, technicians, and business owners who want to:

  • Secure their retirement nest eggs and growing their income
  • Provide guaranteed income for life, without annuitizing and losing control
  • Protect their heirs
  • Maintain liquid access to their money
  • Decrease the amount of taxes they pay, where-ever and whenever possible
  • Lower the overall cost
  • Additionally, Mr. Jurich has built his practice around the following three core principles:

    1. Honesty: No over-the-top sale pitches… just the facts. Period.
    2. Transparency:No hidden fees. No fine print without clear and easy to understand explanations. No mumbo-jumbo.
    3. Integrity: The company’s fiduciary duty is to their clients, not to a bank manager or a broker dealer.

Mr. Jurich uses a unique process to monitor over 2,700 annuities, giving his clients a critical advantage not found with most agents. Because there can be as much as a 20% difference in payouts among the top carriers, clients may realize a difference of thousands of dollars of income annually—potentially hundreds of thousands over time.

As a leader in the field, the company keeps watch on emerging industry trends, and maintains an educational library from trusted sources such as The Wharton School of Business, MIT, Mass Mutual, and Ernst and Young. More importantly, the company maintains relationships with the nation’s leading insurers and will only work with respected insurance companies that have achieved more than 100 years of financial strength and stability.

As the editor-in-chief of, and host of Money Radio’s Journey to Wealth broadcast, Mr. Jurich also generously – and openly – educates his followers on the types of annuity options available; the pros and cons of each; and how to ensure that his clients are choosing the right annuity for their age, risk tolerance, and planning goals.

Want More Income Using Fewer Dollars?

Why not give us a call today? We’re here to guide you every step of the way.

Call Now!

Ethics.Net Logo


Retirement Kit

Make the most of your IRA, 401k, 403b or Defined Benefit Rollover

  • Protect your principal
  • Receive 8% to 12% Bonus Match
  • Grow income 5% to 9%
  • Lock in a lifetime income that can never be outlived
  • Benefit from market's upside with no downside losses
Steve Jurich Book

What people are saying about SMART IS THE NEW RICH,

an Amazon Best Seller in 3 categories
default image

Must read

I'm a Certified Financial Adviser and if I didn't run my own company I would join this guys'. Seriously, it's a must read in today's new financial reality in fact….I'm handing these books out to many of my clients for free, it's THAT important! Thanks Steve, I hope to meet you in person one of these days.
Yuerg E.

Yuerg Eichmann March 17, 2016

default image

Must read for retirement planning

"Smart Is The New Rich" is a great overview of the many facets of retirement planning. It has changed my thinking about how much capital I have versus how much income I will have in retirement. The book provides easy to understand, side by side comparisons of risks and growth of hypothetical investments in Hybrid Fixed Indexed Annuities and the securities market. A good read and great reference for retirement planning for all age groups!

William Thomas March 17, 2016

default image

Straight talk about retirement strategies

The SMART thing to do is buy this book, read it, tell your friends, and keep it handy for future reference. It is an easy read, interesting, clearly written, and full of valuable information. "Smart is the New Rich" gives a practical, no-nonsense approach to the "de-accumulation phase" of investing, and is helping me sort out my retirement plan. Of particular interest is the clarification of the strengths and weaknesses of the various types of annuities. Although the charts and graphs are a bit small in the book, the Kindle version allows expansion of the text and therefore easy to read. If you are nearing retirement, and seeking a reliable and sustainable income for a lifetime, I highly recommend you read this book!!!

Carol March 17, 2016