Smart Is The New Rich is the indispensable retirement guide to winning financially in the "New Normal." All-time low interest rates mixed with all-time high stock markets have put retired investors and those near retirement into the cross hairs of history. Experts agree: The markets can rise, but something has to give at some point. Where will you be when the music stops? In retirement, there are no "do overs." Smart Is The New Rich reveals your risks, considers the alternatives, and helps zero in on practical solutions.
Published by: IQ Wealth Press
Date published: 03/29/2013
Edition: 1st
ISBN: 098905389X
Available in Paperback
IQ Wealth Management
Financial Advisor
Steve Jurich, Retirement Coach, Wealth Manager, and Founder of IQ Wealth Management, speaks more like a favorite professor than an insurance agent, or even a retirement adviser. Unlike the breed of annuity agents who use pressure tactics and tired lures like “free steak dinners” to gain captive audiences, Jurich’s priority is creating more informed consumers. He takes time to make sure his clients understand the range of options available to retirees so they become better educated investors on the whole. That investment of time is a significant one for Jurich (pronounced “Jur-itch”), but he believes the results his clients see in their portfolios speak for themselves. It’s been said that “knowledge is power,” and when that knowledge is applied wisely, Jurich believes it can lead to a desirable destination: lasting wealth. Besides his role as a Wealth Manager (, Jurich is a leading expert on Hybrid Index Annuities and Index Universal Life Insurance ( . He is the Editor-in-Chief of, and host of the popular radio show, Journey to Wealth, on Money Radio. His company, LYON Pension Group, specializes in defined benefits and profit sharing plans for business.
7702 E Doubletree Ranch Road, Suite 300
Scottsdale, AZ
United States
[email protected]
480-902-3333 is a privately owned website published by IQ Wealth Management, an accredited member of the Better Business Burueau with an A + rating. Owner and founder Steve Jurich is a Certified Income Specialist™ who has been counseling retirees since 1994.
7702 E Doubletree Ranch Road, Suite 300
United States
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IMMEDIATE HELP: (480) 902-3333

Consumer Alert:

Be sure to compare with Steve to optimize your annuity decision.
Our system rejects more than 98% of all annuities (from more than 1200), and we offer several top annuities that 99% of agents cannot offer.

(These are exclusive, proprietary annuities with top rated carriers.)

At last, enjoy a secure 5% to 9% retirement income for life, without risking money in today’s volatile market.

If you’re thinking about an annuity, you’re probably seeking answers. You may also be searching for a trustworthy advisor who:

  1. Won’t insult your intelligence or make things overly complicated. Instead, you’re looking for straightforward, honest, ethical and jargon-free answers to questions like:
    • Exactly what are annuities?
    • Which annuities will provide me with the most income?
    • How can annuities help me protect my heirs?
    • Which annuities cost the least?
    • Are there annuities that will help me grow my income?
    • Can annuities be used to offset the amount of taxes I pay?
    • Is annuity income guaranteed for life?
    • What are the main benefits of annuities?
    • Will my money be available if/when I need it?
    • (Click here for Annuities Made Simple to find answers to these and other questions).

  2. Listens first. Talks second. It should be about you… your money, your goals, your retirement, and your lifestyle. So, you need to be heard.
  3. Has your back. You shouldn’t have to worry about where your advisor’s loyalties lay. In other words, your specialist must have a fiduciary duty to you, not a broker dealer or banks.
  4. Has the in-depth knowledge and years of experience necessary to make sure you get the most for your money. As importantly, you’re looking for a responsible advisor who won’t take unnecessary chances with your money or buy into the latest fads.
  5. Combines top-drawer talent with “Main Street” ethics. Let’s face it, if you’re like many Americans you’re understandably reluctant to hand over your hard-earned money to any company – especially after the recent banking failures and Wall Street mismanagement scandals. That’s why it’s vitally important to find a retirement specialist who is honest and ethical.

It may surprise you to learn that we reject more than 98% of the more than 1200 annuities we review and analyze.

For nearly two decades we’ve witnessed the tremendous benefits our clients – including engineers, teachers, business owners, healthcare professionals, and government personnel – have received when they’re armed with the solid fundamentals they need to make smart financial decisions.
The result? They worry less and enjoy life more because they…

  • Earn guaranteed income for life
  • Are immune to downturns in the economy and/or fluctuations in the stock market
  • Know that their principal is secure while producing more income
  • Hold onto more of their income, and pay less in taxes
  • Have protected their heirs

And we’d like to do the same for you…
First, download our highly acclaimed informative report, Roadmap to Retirement. Then, give us a call to set a time for a personal review with no sales pressure and no cost.
Questions? Please call us today at (480) 902-3333

Maximizing Your Returns, Minimizing Your Risk and Fees:
We call it doing our job.

Here’s what you can expect when you call:

Step 1: You’ll talk. We’ll listen. In addition to learning more about your priorities, we’ll also ask you to share your personal, financial, and lifestyle goals, as well as your biggest concerns about your retirement income.
Step 2: You’ll learn everything you need to know about annuities. We’ll educate you the types of annuities available, how each works, and much more. We’ll also answer all of your questions in easy-to-understand language and without the usual “industry-speak.”
Step 3: We’ll create an annuity strategy that is adapted to your specific needs. Our objective is to provide you with the highest returns possible, while reducing your risk and costs. We help you incorporate annuities properly within a well balanced investment portfolio built for income, preservation, liquidity and long term growth.
But, most important
Step 4: You decide. You’ve got an important decision to make. So, please get to know us. Put our ideas to work… and see if we’re not everything we promise to be. It will be one of the best financial decisions you’ve ever made.

And remember, there’s absolutely no cost or commitment on your part… so why not call us today at (480) 902-3333. We’ll be happy to answer all of your questions, and when you’re ready schedule your free no-obligation personal consultation.


Retirement Kit

Make the most of your IRA, 401k, 403b or Defined Benefit Rollover

  • Protect your principal
  • Receive 8% to 12% Bonus Match
  • Grow income 5% to 9%
  • Lock in a lifetime income that can never be outlived
  • Benefit from market's upside with no downside losses
Steve Jurich Book

What people are saying about SMART IS THE NEW RICH,

an Amazon Best Seller in 3 categories
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Must read

I'm a Certified Financial Adviser and if I didn't run my own company I would join this guys'. Seriously, it's a must read in today's new financial reality in fact….I'm handing these books out to many of my clients for free, it's THAT important! Thanks Steve, I hope to meet you in person one of these days.
Yuerg E.

Yuerg Eichmann March 17, 2016

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Must read for retirement planning

"Smart Is The New Rich" is a great overview of the many facets of retirement planning. It has changed my thinking about how much capital I have versus how much income I will have in retirement. The book provides easy to understand, side by side comparisons of risks and growth of hypothetical investments in Hybrid Fixed Indexed Annuities and the securities market. A good read and great reference for retirement planning for all age groups!

William Thomas March 17, 2016

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Straight talk about retirement strategies

The SMART thing to do is buy this book, read it, tell your friends, and keep it handy for future reference. It is an easy read, interesting, clearly written, and full of valuable information. "Smart is the New Rich" gives a practical, no-nonsense approach to the "de-accumulation phase" of investing, and is helping me sort out my retirement plan. Of particular interest is the clarification of the strengths and weaknesses of the various types of annuities. Although the charts and graphs are a bit small in the book, the Kindle version allows expansion of the text and therefore easy to read. If you are nearing retirement, and seeking a reliable and sustainable income for a lifetime, I highly recommend you read this book!!!

Carol March 17, 2016