Smart Is The New Rich is the indispensable retirement guide to winning financially in the "New Normal." All-time low interest rates mixed with all-time high stock markets have put retired investors and those near retirement into the cross hairs of history. Experts agree: The markets can rise, but something has to give at some point. Where will you be when the music stops? In retirement, there are no "do overs." Smart Is The New Rich reveals your risks, considers the alternatives, and helps zero in on practical solutions.
Published by: IQ Wealth Press
Date published: 03/29/2013
Edition: 1st
ISBN: 098905389X
Available in Paperback
IQ Wealth Management
Financial Advisor
Steve Jurich, Retirement Coach, Wealth Manager, and Founder of IQ Wealth Management, speaks more like a favorite professor than an insurance agent, or even a retirement adviser. Unlike the breed of annuity agents who use pressure tactics and tired lures like “free steak dinners” to gain captive audiences, Jurich’s priority is creating more informed consumers. He takes time to make sure his clients understand the range of options available to retirees so they become better educated investors on the whole. That investment of time is a significant one for Jurich (pronounced “Jur-itch”), but he believes the results his clients see in their portfolios speak for themselves. It’s been said that “knowledge is power,” and when that knowledge is applied wisely, Jurich believes it can lead to a desirable destination: lasting wealth. Besides his role as a Wealth Manager (, Jurich is a leading expert on Hybrid Index Annuities and Index Universal Life Insurance ( . He is the Editor-in-Chief of, and host of the popular radio show, Journey to Wealth, on Money Radio. His company, LYON Pension Group, specializes in defined benefits and profit sharing plans for business.
7702 E Doubletree Ranch Road, Suite 300
Scottsdale, AZ
United States
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480-902-3333 is a privately owned website published by IQ Wealth Management, an accredited member of the Better Business Burueau with an A + rating. Owner and founder Steve Jurich is a Certified Income Specialist™ who has been counseling retirees since 1994.
7702 E Doubletree Ranch Road, Suite 300
United States
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Annuity Basics

-What you should know before you begin your search.
By Certified Income Specialist™ Steve Jurich

What are the 4 Kinds of Annuities?

  • Immediate
  • Variable
  • Fixed
  • Fixed Index

Most people get confused about annuities because journalists and many investment advisors who do not specialize in annuities are, well, confused themselves.

In fact when people hear the word “annuity” many people, including journalists—are not even clear on what is being discussed.

Annuities are not “investments” in the truest sense of the word. Annuities are contracts with legal reserve life insurance companies, many of them more than 100 years old, to guarantee you a certain amount of income over your lifetime and even your spouse’s lifetime.

Young people in their 20s, 30s, and early 40s are typically not candidates for annuities.
It’s only when you are thinking about securing a lifetime income that you should be thinking about an annuity. You can start an annuity at 40 or 45, but most people start annuities at 50 and older, all the way up to age 85.

Annuity Fallacies

Many people have heard that “annuities keep your money when you die.” This is false for 90 percent of all annuities!

Get your facts from credible resources who actually are well versed in the subject. The only type of annuity where you could disinherit your heirs would be an IMMEDIATE ANNUITY.

The other three types of annuities—variable, fixed, and fixed index—are all DEFERRED annuities. You can arrange to maintain a death benefit for as long as you own a deferred annuity. We can help you with the design of your annuity portfolio.

Our team can show you how to:

  • Avoid disinheriting your heirs
  • Increase the amount your heirs receive, if that is your desire
  • Enjoy an income that can increase to battle inflation
  • Provide for long term care supplemental cash flow, in some cases doubling your annuity income for a period of time.


Annuities are created for the retirement phase of your life. Annuities are not designed to MAKE you money, like a stock or mutual fund. They are designed to give you lifelong financial security—either right now or down the road. You choose.

  • Immediate annuities are like a pure pension. You get a strong income, but there is no control over your lump sum
  • Variable annuities are part investment, part annuity. if you are looking for simplicity, safety, and low fees, you do not want a variable annuity. Your principal is not protected and the fees can be very high—typically three percent to four percent per year (not kidding!)
  • Fixed annuities are similar to bonds or CDs. You place your lump sum with a legal reserve insurance company. They pay you an interest rate. You cash in after a certain number of years.
  • Fixed INDEXannuities with enhanced income insurance known as “income riders” are the new wave in annuities. You maintain access and control of your lump sum. Your principal is protected against loss (your money is never invested directly in the markets), and you can flip a switch to a lifetime income when you decide the time is right. The growth of your accumulation value is determined by an indexed formula that you choose.

At, and IQ Wealth Management, annuities are not a sideline. We take being the best very seriously.

With many years of experience, an A+ rating with the Better Business Bureau, and a local presence, we can help you sort out the annuity questions you have, while helping you arrive at a well-balanced and cost effective annuity decision.

You are the most important part of our business.
For more information, download our informative report,
Road Map To Retirement.


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  • Protect your principal
  • Receive 8% to 12% Bonus Match
  • Grow income 5% to 9%
  • Lock in a lifetime income that can never be outlived
  • Benefit from market's upside with no downside losses


Certified income Specialist Steve Jurich



Steve Jurich Book

What people are saying about SMART IS THE NEW RICH,

an Amazon Best Seller in 3 categories

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Must read

I'm a Certified Financial Adviser and if I didn't run my own company I would join this guys'. Seriously, it's a must read in today's new financial reality in fact….I'm handing these books out to many of my clients for free, it's THAT important! Thanks Steve, I hope to meet you in person one of these days.
Yuerg E.

Yuerg Eichmann March 17, 2016

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Must read for retirement planning

"Smart Is The New Rich" is a great overview of the many facets of retirement planning. It has changed my thinking about how much capital I have versus how much income I will have in retirement. The book provides easy to understand, side by side comparisons of risks and growth of hypothetical investments in Hybrid Fixed Indexed Annuities and the securities market. A good read and great reference for retirement planning for all age groups!

William Thomas March 17, 2016

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Straight talk about retirement strategies

The SMART thing to do is buy this book, read it, tell your friends, and keep it handy for future reference. It is an easy read, interesting, clearly written, and full of valuable information. "Smart is the New Rich" gives a practical, no-nonsense approach to the "de-accumulation phase" of investing, and is helping me sort out my retirement plan. Of particular interest is the clarification of the strengths and weaknesses of the various types of annuities. Although the charts and graphs are a bit small in the book, the Kindle version allows expansion of the text and therefore easy to read. If you are nearing retirement, and seeking a reliable and sustainable income for a lifetime, I highly recommend you read this book!!!

Carol March 17, 2016

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