Smart Is The New Rich is the indispensable retirement guide to winning financially in the "New Normal." All-time low interest rates mixed with all-time high stock markets have put retired investors and those near retirement into the cross hairs of history. Experts agree: The markets can rise, but something has to give at some point. Where will you be when the music stops? In retirement, there are no "do overs." Smart Is The New Rich reveals your risks, considers the alternatives, and helps zero in on practical solutions.
Published by: IQ Wealth Press
Date published: 03/29/2013
Edition: 1st
ISBN: 098905389X
Available in Paperback
IQ Wealth Management
Financial Advisor
Steve Jurich, Retirement Coach, Wealth Manager, and Founder of IQ Wealth Management, speaks more like a favorite professor than an insurance agent, or even a retirement adviser. Unlike the breed of annuity agents who use pressure tactics and tired lures like “free steak dinners” to gain captive audiences, Jurich’s priority is creating more informed consumers. He takes time to make sure his clients understand the range of options available to retirees so they become better educated investors on the whole. That investment of time is a significant one for Jurich (pronounced “Jur-itch”), but he believes the results his clients see in their portfolios speak for themselves. It’s been said that “knowledge is power,” and when that knowledge is applied wisely, Jurich believes it can lead to a desirable destination: lasting wealth. Besides his role as a Wealth Manager (, Jurich is a leading expert on Hybrid Index Annuities and Index Universal Life Insurance ( . He is the Editor-in-Chief of, and host of the popular radio show, Journey to Wealth, on Money Radio. His company, LYON Pension Group, specializes in defined benefits and profit sharing plans for business.
7702 E Doubletree Ranch Road, Suite 300
Scottsdale, AZ
United States
[email protected]
480-902-3333 is a privately owned website published by IQ Wealth Management, an accredited member of the Better Business Burueau with an A + rating. Owner and founder Steve Jurich is a Certified Income Specialist™ who has been counseling retirees since 1994.
7702 E Doubletree Ranch Road, Suite 300
United States
MyAnnuityGuy Logo

IMMEDIATE HELP: (480) 902-3333

Frequently Asked Questions About Annuities


Why are more retiring engineers, teachers, health care professionals, managers, lawyers, accountants, and tech industry workers choosing Next Generation Index annuities for their 401k, 403b & IRA rollovers?

Once upon a time, annuities were stodgy and restrictive. There were very few choices available for consumers.

Today, that has all changed. The insurance industry has made sweeping changes in the look, feel, and substance of annuities. Today’s generation of retirees are embracing these new designs because they fit their lifestyle and protect for a lifetime.

The key reason annuities are gaining popularity for IRA rollovers is simple: The stock market is too risky and bonds are paying next to nothing.

Retirees are smart today. They have seen the 2000-2002 crash and the 2008 crash. They don’t want to repeat any of the mistakes they made back then, and don’t want to leave their life savings in the hands of those on Wall Street who have no responsibility for the protection of their capital.

Most important, they know they can’t afford a major decline in their investments right as they retire.

The Next Generation Index annuities offered through IQ Wealth Management are issued by the nation’s leading top tier carriers with exceptional features:

  • Protection of principal
  • A way to share in the increases of the market without participating in any losses
  • Ample liquidity
  • Retirement income growth of 6% or better
  • Lifetime retirement income of 5% to 9% for life
  • Very low or no annual fees
  • Protection for heirs (the insurance company does NOT keep your money when you die)

Is an annuity?
What are the 4 kinds of annuities?
What should I know about comparing annuities before making my decision?

What is an annuity?

An annuity is an agreement with a licensed, regulated and audited insurance company to watch over your money and pay it back to you with interest in one of three ways: a) through steady withdrawals of 5% to 10% per year, b) through an “annuitization” (converting your lump sum to a stream of lifetime payments backed by the reserves of the company), or c) cashing out, just as you would with a bank account or mutual fund.
Annuities are similar to mutual funds or bank CDs in the sense that you are placing funds with a licensed trustee. They differ greatly from mutual funds and CDs by virtue of the fact that an annuity can be used to create guaranteed lifetime income for two spouses, much like a pension from work.

An annuity is not a market-traded asset likes stocks and mutual funds. Annuities are contracts for specific performance, which is a major benefit to retirees.

What are the 4 kinds of annuities?

There are four broad categories of annuities:

  1. Immediate
  2. Variable
  3. Fixed
  4. Fixed Index (also known by nicknames—hybrid, new generation, next gen, and Next Generation)

What should I know about comparing annuities before making my decision?

You should always consider the source of the information you are getting about annuities.

Your stock broker or a financial advisor who focuses on accumulating money on a fee basis will criticize annuities, in some cases because it takes revenue from their plate. If they do recommend annuities, it will be based on minimal research because annuities are a sideline for them. Often, a professional who is proficient in managing stocks, bonds, and mutual funds for accumulating money has not spent much time studying annuities. This is reasonable and fine. That person should defer to an annuity authority who has done substantial research and comparison—AND will help you compare before settling for the first one.

Brokers will usually only be offering variable annuities. Variable annuities tend to be very expensive.

Sources like Ken Fisher who “hate annuities” and think you should, too—obviously are using the tactic to get visitors to their website, where they can pitch their management services for annual fees that are typically 1% to 2% annually. Over ten years, that will total 10% to 20% and over 20 years that will total 20% to 40% in fees—and you still will never have a simple secure guaranteed lifetime income.

An annuity strategy can be the core and the foundation of a sustainable retirement strategy. It never relies on the stock market going up, and still pays you income when the market goes down.

The right annuity can perform the function that bond funds are no longer equipped to perform.

What annuity is best for an IRA rollover?

While any of the four kinds of annuities can be used for your IRA rollover, the fixed index Next Generation variety offers a compelling combination of principal preservation, combined with exceptional income and the opportunity to grow capital based on the upward movements of market indexes. Your money is never subjected to stock market losses.

We do not view variable annuities as the optimal choice, since the stock market’s risk is currently at an all time high, and the annual fees can be three to four percent annually—FOR LIFE. In that regard, we definitely agree with Ken Fisher. He has said that variable annuities are too expensive to grow any money in retirement. We agree!

Documented statistics on fixed index annuities, by such sources as the Wharton School of Business and others, clear show a more optimal choice for the conservative to moderate investor looking to simply their lives, increase their income, and lower their fees.

Remember, only a part of your money goes to the annuity. You still are left with plenty to invest as you see fit.

The Next Generation index annuity makes for an excellent IRA, 401k, or 403b rollover.

If you’re looking to get off the stock market roller coaster, and upgrade your retirement income replacement strategy, we can help you compare and make a wise choice.


Do you compare the benefits and features of each type of annuity? How can you make sure you heirs are protected? How can you protect your principal while growing your income at 6% or more?

How do you compare the benefits and features of each type of annuity?

Annuities are not traded like stocks, bonds, and ETFs, so they don’t appear on exchanges.

Many investors have gotten used to being able to compare the more than 5,000 stocks and the 15,000+ mutual funds and ETFs by going to sources like Yahoo and Morningstar.

Variable annuities are the one type of annuity that does contain mutual funds within. The reason they don’t appear on exchanges is that each customer can pick a different set of mutual funds and each will be “down” or “up” by a different amount each day.

That’s why its imperative to work with a fiduciary advisor who is skilled and deep on knowledge with all four kinds of annuities: immediate, variable, fixed, and fixed index.

The trouble is that not all advisors keep track of more than a handful of annuities.

At IQ Wealth Management, the sponsor of, you can be sure that you will be getting information based on a comparison of over 1200 annuities or more, based on our proprietary GPS system.

Simply schedule your free, no-obligation review. (480) 902-3333

How can you make sure your heirs are protected?

The kind of annuity that can disinherit your heirs if you aren’t clear, is the immediate “life-only” annuity. The other types of annuities can make sure you and your heirs get everything out of the annuity you put in, plus interest.

Your spouse can be named a guaranteed lifetime income beneficiary, paying her or him steady non-diminished income for their lifetime.

You can also easily set up—with our help—a “stretch” annuity IRA. This will allow your heirs to receive annuity income over their lifetimes. For more information, call us at (480)902-3333

How can you protect your principal while growing your income at 6% or more?

To meet the demand for more flexibility and control, life insurance companies have developed a great benefit known as a lifetime income rider, that can be added to a variable or fixed index annuity.

In a nutshell, the income rider gives you the right, but not the obligation, to start receiving lifetime guaranteed income that you can never outlive.

With many riders, you do not have to “annuitize” to get the benefit. Annuitizing means converting your lump sum into a stream of payments irrevocably. Most people don’t like the idea—which is why the income rider feature is now to prevalent.

CONSUMER ALERT: Income riders vary greatly. Do not settle for the first one you see. The difference between income rider payouts can vary by thirty to forty percent among different carriers! There is no uniformity in payout. Each company has a different set of priorities and mathematical payouts.

At IQ Wealth Management, we will take the time to make sure you understand the varieties of annuities, and how each works. We can simplify the process and even make it fun to choose the right annuity for you.

Want More Income Using Fewer Dollars?

Why not give us a call today? We’re here to guide you every step of the way.

Call Now!


Retirement Kit

Make the most of your IRA, 401k, 403b or Defined Benefit Rollover


  • Protect your principal
  • Receive 8% to 12% Bonus Match
  • Grow income 5% to 9%
  • Lock in a lifetime income that can never be outlived
  • Benefit from market's upside with no downside losses


Certified income Specialist Steve Jurich



Steve Jurich Book

What people are saying about SMART IS THE NEW RICH,

an Amazon Best Seller in 3 categories

default image

Must read

I'm a Certified Financial Adviser and if I didn't run my own company I would join this guys'. Seriously, it's a must read in today's new financial reality in fact….I'm handing these books out to many of my clients for free, it's THAT important! Thanks Steve, I hope to meet you in person one of these days.
Yuerg E.

Yuerg Eichmann March 17, 2016

default image

Must read for retirement planning

"Smart Is The New Rich" is a great overview of the many facets of retirement planning. It has changed my thinking about how much capital I have versus how much income I will have in retirement. The book provides easy to understand, side by side comparisons of risks and growth of hypothetical investments in Hybrid Fixed Indexed Annuities and the securities market. A good read and great reference for retirement planning for all age groups!

William Thomas March 17, 2016

default image

Straight talk about retirement strategies

The SMART thing to do is buy this book, read it, tell your friends, and keep it handy for future reference. It is an easy read, interesting, clearly written, and full of valuable information. "Smart is the New Rich" gives a practical, no-nonsense approach to the "de-accumulation phase" of investing, and is helping me sort out my retirement plan. Of particular interest is the clarification of the strengths and weaknesses of the various types of annuities. Although the charts and graphs are a bit small in the book, the Kindle version allows expansion of the text and therefore easy to read. If you are nearing retirement, and seeking a reliable and sustainable income for a lifetime, I highly recommend you read this book!!!

Carol March 17, 2016

Mastering Your Money

Ethics.Net Logo