Smart Is The New Rich is the indispensable retirement guide to winning financially in the "New Normal." All-time low interest rates mixed with all-time high stock markets have put retired investors and those near retirement into the cross hairs of history. Experts agree: The markets can rise, but something has to give at some point. Where will you be when the music stops? In retirement, there are no "do overs." Smart Is The New Rich reveals your risks, considers the alternatives, and helps zero in on practical solutions.
Published by: IQ Wealth Press
Date published: 03/29/2013
Edition: 1st
ISBN: 098905389X
Available in Paperback
IQ Wealth Management
Financial Advisor
Steve Jurich, Retirement Coach, Wealth Manager, and Founder of IQ Wealth Management, speaks more like a favorite professor than an insurance agent, or even a retirement adviser. Unlike the breed of annuity agents who use pressure tactics and tired lures like “free steak dinners” to gain captive audiences, Jurich’s priority is creating more informed consumers. He takes time to make sure his clients understand the range of options available to retirees so they become better educated investors on the whole. That investment of time is a significant one for Jurich (pronounced “Jur-itch”), but he believes the results his clients see in their portfolios speak for themselves. It’s been said that “knowledge is power,” and when that knowledge is applied wisely, Jurich believes it can lead to a desirable destination: lasting wealth. Besides his role as a Wealth Manager (, Jurich is a leading expert on Hybrid Index Annuities and Index Universal Life Insurance ( . He is the Editor-in-Chief of, and host of the popular radio show, Journey to Wealth, on Money Radio. His company, LYON Pension Group, specializes in defined benefits and profit sharing plans for business.
7702 E Doubletree Ranch Road, Suite 300
Scottsdale, AZ
United States
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480-902-3333 is a privately owned website published by IQ Wealth Management, an accredited member of the Better Business Burueau with an A + rating. Owner and founder Steve Jurich is a Certified Income Specialist™ who has been counseling retirees since 1994.
7702 E Doubletree Ranch Road, Suite 300
United States

Just Don’t Use The Word Annuity…

People like what annuities do, they just wish they were called by a different name, according to recent research among Baby Boomers, conducted by a major insurance company with the help of a large polling firm.

Asked to identify their preference between an investment vehicle that delivers four percent return on their money with a guarantee against losing value and a vehicle that delivers eight percent return but subjects their money to market risk, an overwhelming 80 percent of the 3,200 people surveyed expressed a preference for the safer investment vehicle. Almost like the famous blind taste tests on coffee or pepsi, participants in the research were surprised at how many benefits hybrid index annuities offered: safety, yield potential, ample liquidity, principal guarantees, and security of income.

Yet even after describing an annuity-like solution as their preferred financial vehicle, more than half — 54 percent — of Americans aged 44 to 75 expressed distaste for the word “annuity.” The findings come from a survey conducted by Allianz Life Insurance Company of North America. The trouble is, the public continues to have long-held, often misguided, views on annuities, the study concludes. Fifty-three percent of study participants said they first formed their opinion of annuities 10 to 20 or more years ago, while 64 percent said they haven’t researched annuities since that time.

The bottom line: Retirement-minded investors who can get past the word “annuity” will be inclined to dig in with an open mind and eventually choose an annuity for part of their portfolio.

In the extensive study, “Reclaiming the Future: Challenging Retirement Income Perceptions”, 76 percent of annuity owners indicated they are “very happy” with their purchase — so much so that consumers ranked annuities second-highest (50 percent) in satisfaction among all financial instruments, easily surpassing mutual funds (38 percent satisfaction level), stocks (36 percent), U.S. savings bonds (35 percent) and CDs (25 percent).

Steve Jurich is an Investment Consultant specializing in retirement income and estate planning, with an emphasis on annuities and life insurance. He is licensed in securities, insurance, and real estate. He offers objective comparisons among leading Hybrid Index Annuities and cash value life insurance.